Chris Dobson, general manager, sales and trade marketing, MSN International spoke at The Media Guardian’s Changing Media Summit. PVRs are a big change in media, he said in a speech which concentrated on the power of online advertising to a largely mainstream media audience and understandably pushed Microsoft’s position in the market place. Tivo already over 10% penetration in home. Projection in the next 3-4 years is that it will
Guy Phillpson of the Internet Advertising Bureau spoke at The Media Guardian's Changing Media Summit. He said the IAB doesn't push any one publisher when talking about online advertising. The IAB has large and smaller members, he said. "We're format agnostic about it. We talk more in terms of disciplines like rich media advertising, not about platforms." "If there's something [and advertising format] that's proprietorial then a publisher might get
Carolyn McCall, chief executive, Guardian Newspapers Ltd confirmed today that the Guardian Unlimited is on course to make a £1m profit online this year. She was speaking at The Media Guardian’s Changing Media Summit. This is not bad given that the majority of this will be purely from online advertising. However, the start-up costs for Guardian Unlimited were in the region of £10m…
Hugh Macleod, spoke about how he had worked with Thomas Mahon, bespoke Savile Row tailor, to launch English Cut. He says having a blog was much easier to "control the conversation" than going through mainstream media – especially after being strung along by some national newspaper journalists, attempting to get media profile. Since they launched the blog, inside 6 months he saw a 300% rise in sales.
Tom Coates, ‘tech development’, London, Yahoo! said this (paraphrased): The shift is in helping people create content and make use of it. The content they produce is part of an environment which is greater than the sum of it’s parts, and the hosting company can turn that into a larger resources, so I’d probably put that as what social media ‘is’. People may be reluctant to stick ads onto user
Jon Snow, presenter, Channel 4 News spoke at The Media Guardian's Changing Media Summit. He had a lot to say: He doesn't see any problem with new media I just see and "erosion of crap." In the end the webmaster is a key figure of any organisation. Utter gold dust can come flying your way. "Old media used to be so one-way and irresponsible. Now we have a way of
Andrew Burke, CEO, BT Entertainment Division spoke convincingly about BT’s approach to IPTV. He noted that there is 5% growth on voice calls, but it’s swamped by what’s going on online. 60bn emails a day, 10bn SMS, 6bn instant mesages sent a day. Ultimately, this may move to the TV. Business case for IPTV is : with broadband penetration IPTV is more possible. 35% of households in the UK now
The Guardian has had some foresight in putting the Changing Media event together. Let's hope it lives up to its ambitions…