Since I wrote my original rant… sorry, essay about why tech startups often fail to engage productively with the media, (“The Press release is dead”) and what do to about it, I’ve had a lot of feedback. Most people seemed to like and appreciate the advice. But of course, eventually, some started to ask me what they could do beyond ‘the basics’ (which is what my original presentation was designed to address).
Now, being a journalist, it’s not my job to advise you on your PR strategy. But I did find that my original presentation was useful for early-stage tech startup founders who needed to do their own press reach-out and literally didn’t know where to start.
On the flip side, I often found that startups that pitched me ended up being far easier for me to understand and “get” on their first interaction with me when they’d read and followed my instructions. At least then I could make the call about whether I was going to write about them, or not. It turned out to be a win-win for both sides.
So, to address the issue of what startups could do once they have been in the media a couple of times, and the kinds of things (beyond sheer success, of course) that might help keep them in the media’s eye.
So, I present for you “How to tell stories about your startup post-Series A beyond funding (and during Covid-19)”.
You will notice I have also specifically addressed some ideas about how you might approach the media given the current COVID-19 pandemic.
The presentation is more or less self-explanatory. I hope it’s useful.