Bespoke tailor gets 300pc sales rise out of his blog
Hugh Macleod, spoke about how he had worked with Thomas Mahon, bespoke Savile Row tailor, to launch English Cut. He says having a blog was much easier to "control the conversation" than going through mainstream media – especially after being strung along by some national newspaper journalists, attempting to get media profile. Since they launched the blog, inside 6 months he saw a 300% rise in sales.