Mashup TV 2.0 event live blog

Live blogging from Mashup, "TV 2.0" Introducing the event Simon Grice of etribes and Mashup says sites like and are the reason he hasn't watched live TV for 6 months. And hasn't rented a video for 6 months… Tom Weiss, CEO of TV Genius, is Chair. John Varney Sturart Prebble, launch CEO of On Digital, said digital TV is about turning 1 audience of 20 million into 20m

Joost launches, expands invites

Joost, the online television service from Skype and Kazaa founders Janus Friis and Niklas Zennstrom, launches today. Current beta testers will now get an unlimited number of invites, after being limited to five till now. A number of leading advertisers including Coca-Cola, Nike, General Motors and Visa will start ad campaigns this month. The latest version is available for download from existing users and those invited to join. While most

Virgin Media starts its marketing

So I got my Virgin Media customer pack today. They must be sending it to everyone who has ever touched Virgin (I had a Virgin mobile number once, plus I was on Telewest at one time). Clearly they are going for the whole "we'll simplify TV, broadband, phone and mobile for you" pitch. There is also a response mechanic: If you got to you'll obviously have read their printed

What is Joost capable of?

In a great article about Joost, The Guardian’s Owen Gibson looks at the main points behind the services. Jost will “split” the signal so it cannot be pirated, and there will be no user content until copyright issues are sorted out. Joost also lets you construct your own channels and will pull together all the available car content and “schedule” it into a bespoke channel for you. You can chat

BT’s IPTV strategy could improve ARPU

Andrew Burke, CEO, BT Entertainment Division spoke convincingly about BT’s approach to IPTV. He noted that there is 5% growth on voice calls, but it’s swamped by what’s going on online. 60bn emails a day, 10bn SMS, 6bn instant mesages sent a day. Ultimately, this may move to the TV. Business case for IPTV is : with broadband penetration IPTV is more possible. 35% of households in the UK now