BT’s IPTV strategy could improve ARPU

Andrew Burke, CEO, BT Entertainment Division spoke convincingly about BT’s approach to IPTV. He noted that there is 5% growth on voice calls, but it’s swamped by what’s going on online. 60bn emails a day, 10bn SMS, 6bn instant mesages sent a day. Ultimately, this may move to the TV. Business case for IPTV is : with broadband penetration IPTV is more possible. 35% of households in the UK now