Yell yells at YellowWikis

The world's biggest yellow pages publisher, Yell, has threatened to shut down Yellowikis, the wiki-based yellow pages directory, accusing it of of "misrepresentation", "passing off" and suggests that using the name Yellowikis could "constitute an 'instrument of fraud'. It's contacted Yellowikis co-founders Paul Youlten and Rosa Blaus (his 15 year-old daughter) demanding they shutter the website, transfer the domain names to Yell and agree to pay damages to Yell for

IAB says it doesn’t push the ‘big’ publishers

Guy Phillpson of the Internet Advertising Bureau spoke at The Media Guardian's Changing Media Summit. He said the IAB doesn't push any one publisher when talking about online advertising. The IAB has large and smaller members, he said. "We're format agnostic about it. We talk more in terms of disciplines like rich media advertising, not about platforms." "If there's something [and advertising format] that's proprietorial then a publisher might get