Advertising to shun user-generated video

The FT reports that social media sites with video, like YouTube and MySpace, will not earn as much in advertising as professional video sites. According to Screen Digest, the media analysis company, ad revenues on UGC sites will grow from $200m last year to $875m by 2010. But this will account for just 15 per cent of the total online video advertising budget. Arash Amel, Screen Digest’s senior analyst, says