Mobango, a site for publishing and sharing user-generated content for mobile phones claims it has experienced a 41% monthly growth in the amount of content being downloaded through its mobile portal across Europe, North America and Asia. This uptake has resulted, in part, from a 26% compounded monthly growth rate in the number of people using this function, says the firm.
The FT reports that social media sites with video, like YouTube and MySpace, will not earn as much in advertising as professional video sites. According to Screen Digest, the media analysis company, ad revenues on UGC sites will grow from $200m last year to $875m by 2010. But this will account for just 15 per cent of the total online video advertising budget. Arash Amel, Screen Digest’s senior analyst, says