Facebook has quietly launched a keyword advertising system to rival Google’s AdSense. Disguised as a simple upgrade to Flyers, its system for selling cheap ads on a self-service basis, the new system charges per click and lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and keywords. Facebook has the data, generated by its users and the new system will have “detailed reporting”.
Adverts continue to appear beside far-right and racist groups on Facebook despite major advertisers pulling their campaigns following revelations that their brands were appearing alongside such groups. First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential have already pulled their ads after finding they were appearing next to the far-right BNP party, following a story broken by New Media Age this week. But research by tbites has found that adverts
A Comscore survey of global visitors age 15 and older highlights how Facebook has grown by 270% in the last year, which would put it on track to being larger than MySpace by the end of this year. In North America it has racked up 68.4% of the total unique visits to MySpace’s 62.1%. Facebook only opened its APIs on May 24th, 2007. Comscore said social networking behemoth MySpace.com attracted
Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook’s PowerPoint rate-card deck. Facebook now says it’s the top photo site. The minimum sponsorship remains $50,000, and Facebook claims the click-through rate is 20 times that of banners. This higher fee means the number of homepage links and sponsored stories advertisers get also doubles.
Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook's PowerPoint rate-card deck. Facebook now says it's the top photo site. The minimum sponsorship remains $50,000, and Facebook claims the click-through rate is 20 times that of banners. This higher fee means the number of homepage links and sponsored stories advertisers get also doubles.
King of Shaves, the shaving brand and e-commerce site, is planning to release a Facebook application in what could be the first ever brand marketing use of the social networking site in this manner. Word leaked out via Twitter and a screen shot has been posted to Flickr. So far brands in the Uk have hung back form developing full-blown applications, preferring instead to use traditional advertising banners on the
Dating site Match.com is to launch a mobile web and text service for mobile phones in the UK, US and Canada, expanding out to a further nine countries by the end of the year. Subscribers will be able to search Match.com from their mobile’s browsers and receive an SMS text message whenever another user sends them a message. According to research firm M:Metrics 3.6 million US mobile users made use
ValleyWag today runs an interesting insider piece from a startup developing Facebook applications. Until recently FB members could invite all their friends to an app. creating massive viral adoption. Hence why some apps like Top Friends by Slide ended up with millions of users. Now Facebook is limiting app invitations to just 10 per day. That mean anyone creating a new app and trying to go viral has a mountain
It’s all very well for Facebook to be smug about it’s new found success but a new report suggests that the latest vogue for social networking is built on the same shaky ground as any other site on the Net which is but a click away. In particular, MySpace users are chronically unfaithful, according to Parks Associates‘ “Web 2.0 & the New Net,” a new report that focuses on the
As hinted at back in February, Last.fm has been trawling around looking for a buyer and today it found its harbour in the form of a US media giant. The ‘social music’ site has been bought by CBS Corporation for $280m (£140m). This is less than the earlier rumour, but still the largest-ever buyout of a UK-based “Web 2.0” site. The site was founded in the UK five years ago