15% file share – 5% pay to download. Uh oh.
Some interesting new research from Jupiter: Jupiter thinks the European music industry is facing “a demographic time bomb”. In its report “European Music Consumer Survey, 2005” it says that European consumers who download music from illegal file sharing networks currently outnumber those downloading from legal services such as Apple’s iTunes Music Store by a factor of three to one. Some 15% file share while just 5% pay to download. Uh