King of Shave preps Facebook app

King of Shaves, the shaving brand and e-commerce site, is planning to release a Facebook application in what could be the first ever brand marketing use of the social networking site in this manner. Word leaked out via Twitter and a screen shot has been posted to Flickr. So far brands in the Uk have hung back form developing full-blown applications, preferring instead to use traditional advertising banners on the

Online offers smart media owners potential for growth. Fact.

Head of digital for the Guardian Media Group Simon Waldman hits back with both barrels today at John Duncan and his assertion in a previous issue of Press Gazette that online teams have ‘conned’ unsuspecting newspaper boards into making investments in online publishing. Here are some key quotes from his piece in today’s Press Gazette: “The current forecasts for growth in the UK market indicate that, on average, digital spending

Interview: Jaman prepares European assault

Jaman, California-based company that offers full length movies for either downloads or rental via a P2P client is planning to launch a European arm. The move is prior to an expansion of its programme of buying up rights to “mid-tail” independent and niche films. Unlike Joost, which is really aimed at TV viewers, Jaman is going for audiences who want successful independent film (the kind of thing “Trainspotting” was once

Mashup TV 2.0 event live blog

Live blogging from Mashup, "TV 2.0" Introducing the event Simon Grice of etribes and Mashup says sites like and are the reason he hasn't watched live TV for 6 months. And hasn't rented a video for 6 months… Tom Weiss, CEO of TV Genius, is Chair. John Varney Sturart Prebble, launch CEO of On Digital, said digital TV is about turning 1 audience of 20 million into 20m

Facebook is the new AOL

ValleyWag today runs an interesting insider piece from a startup developing Facebook applications. Until recently FB members could invite all their friends to an app. creating massive viral adoption. Hence why some apps like Top Friends by Slide ended up with millions of users. Now Facebook is limiting app invitations to just 10 per day. That mean anyone creating a new app and trying to go viral has a mountain

CBS buys for $280m, plans more ads

As hinted at back in February, has been trawling around looking for a buyer and today it found its harbour in the form of a US media giant. The ‘social music’ site has been bought by CBS Corporation for $280m (£140m). This is less than the earlier rumour, but still the largest-ever buyout of a UK-based “Web 2.0” site. The site was founded in the UK five years ago

Google buys Feedburner to sell ads into RSS

No wonder Google has acquired RSS management service Feedburner. FeedBurner publishes feeds for PC World, Computerworld, Macworld, Reuters, USA Today, AOL, Newsweek and many many more big and small publishers. That means the bulk of the content from these sites passes through Feedburner, and what does Google love? Content and data, but especially eyeballs. According to TechCrunch (following an unconfirmed rumour on Vecosys) Feedburner is in the closing stages of

Joost hunts down talent, avoids UGC

Joost is hiring talent scouts Creative Artists Agency to get Hollywood programming onto its service. Along with well known programming and a clutch of top advertisers Joost wants to offer shows from independent professional video makers rather than “wild” UGC/social media. Joost has $45 million from five backers and signed Viacom and sister company CBS for content recently.