Google buys Feedburner to sell ads into RSS

No wonder Google has acquired RSS management service Feedburner. FeedBurner publishes feeds for PC World, Computerworld, Macworld, Reuters, USA Today, AOL, Newsweek and many many more big and small publishers. That means the bulk of the content from these sites passes through Feedburner, and what does Google love? Content and data, but especially eyeballs. According to TechCrunch (following an unconfirmed rumour on Vecosys) Feedburner is in the closing stages of