PR 2.0

Suddenly it’s all about trying to be nice to bloggers and get them on your side. Do I smell the whiff of fear amongst media and brands? Trailing in the wake on an event I ran recently are two further events on the subject. A seminar on “Blogger Relations” to help PR types to understand engagement with the blogosphere better is being run this Friday, May 25th. There is more

Technology World 07 – high-level, but cheap seats

Technology World 07 is an unusual event in the UK as it brings 80 hand-picked foreign ICT buyers (big fish such as LG, Samsung, Nokia – as well as medium sized companies) to the UK for one-to-one meetings with UK ICT companies. It is an annual event and this year’s focus is on mobile, wireless and broadcasting, ICT applications for the information security sector, and ICT applications for the banking

Public Enemy distributes music via mobile

Public Enemy’s New Wireless Order: Public Enemy (which pioneered using MP3s) is getting into wireless. On Nov. 28 the group will make the music from its new album, New Whirl Odor, available through wireless phone networks using distribution technology from privately held m-Qube. “It’s like the Internet in ’98, but with a business plan,” says Walter Leaphart, who manages Public Enemy leader Chuck D.