Afternoon session. Patrick Naughton, Telecom One. Primarily a telecoms carrier. Patrick.naughton@telecom1.com TXTV Probs with T-Mobile as can’t do interoperable numbers TX1 channel is new 5-10,000 downloads in first month. Nikki Causer, Head of Pop Marketing, emap Performance Smash Hits: TV, Web, Radio, SMS, Radio, you name it. 70% of Smach Hits readres have a mobile phone. Decided wanted to: Communicate with audience in their own launguage. Build a smash hits

Second Morning Session This is Anne’s (12snap) third SMS Conference. Hmmn, pretty hard worker,. No longer and emrging medium, it’s one everyone is using. Premium rate SMS Self Liquidating instant win promotion Omnipresent. 1.5 bn SMS sent in UK a month. We know this. Consumers are getting smarter and response rates will drop if you don’t keep your campaign your Vodafone had problems for running ads which were too naughty.

I’ll edit this later, but for now here’s the raw version of the morning presentations. Stuart Malcolm from Yakara kicked off the morning session. 24 billion messages sent a month. Appeal is universal but only works one to one. Unfortunately there is no reply to all facility. Community in the e-space consists of forums, chat, flirt, gams, voting, IM, sharing, greetings, dating, SMS,. These all vary in terms of how

Mike Short of 02 gave a great speech in the morning which gave an overview of where the SMS messaging industry is at the moment and chaired the first day with his usual aplomb. In the afternoon a double-act of guys from Rufus Leonard (which has worked for The Royal Mail) started off the kind of presentation which, had it appeared on in an episode of Mastermind, might be described

From last week’s NTK: And where are they now, the hip young gunslingers of THE INDUSTRY STANDARD EUROPE? Georgia Cameron-Clarke, off in New York somewhere, Mike “Butch” Butcher, “reworking” his mbites newsletter, James Ledbetter writing a tell-all chronicle of where it all went wrong, entitled “Starving To Death On $200 Million A Year”. But the one we’re keeping an eye on is former London Correspondent Polly Sprenger, who’s exchanged “routers”