Mike Short of 02 gave a great speech in the morning which gave an overview of where the SMS messaging industry is at the moment and chaired the first day with his usual aplomb.

In the afternoon a double-act of guys from Rufus Leonard (which has worked for The Royal Mail) started off the kind of presentation which, had it appeared on in an episode of Mastermind, might be described as “Special Subject: The Bleeding Obvious”. Their presentation grappled with the complex issues such as “Have marketers heard of SMS?”. Er, who hasn