According to The Register an Xtn Data study suggests that iTunes, at 54%, has the biggest digital music market share in the UK, while Napster has 10%, Wippit 8%, MyCokeMusic 6%, MSN 5%, Virgin Digital 3%, Tesco 2%, Woolworths 2% and HMV Digital 1%. However, the figures are not based on sales or subscription figures, but on a poll of 1,000 consumers about awareness of the brands themselves. The study contrasts with iTunes’ recent claim that it has an 80% sales share of the a la carte market.