MSNBC’s plans to flood the Internet with ads for its new shows is, well, really stupid. Sure, they are advertising on blogs via BlogAds. That’s very, well, nice. However, they’d be far better off using a blog network to provide direct links rather than trackable ad links – those would give them better search engine rankings. If they have targetted the right blogs, it may work. But since they’ve included
As my article in The Guardian today shows, putting the full content of your site into the RSS feed is a tricky business. The main problem is from unsavoury characters taking feeds and using them on splogs. Personally I think even full feeds, with adverts, still won’t cut it against the sploggers – they’ll just rip out the ads – and the audience for RSS is still not really that
I would have blogged “live” from “Silicon Valley Comes to Oxford 2005” at the Said Business School in Oxfrod, but, incredibly enough for a school jam packed full of eager young MBA students who want to be the next Google/Flickr/etc, there is NO Wi-Fi. You have to jack in via Ethernet. Apparently they don’t want their students to be building the next Napster during lectures. I did manage to take
Here’s something interesting. DigitalSpy is now bigger in traffic than ITV.com. That’s without any DS URLs appearing at the bottom of crap soap operas of an evening. Amazing. The switch happened half way through the year and never went back. ITV.com’s traffic is now on the decline, while DS’s had flattened but not weakened.
Tapeitofftheinternet.com – Oh. My. God. A while back (2 years ago?) I wrote a column about what would happen when BitTorrent was married with RSS. It happened. I’ve also written about how social software will eventually have a real application when married with a real interest, like music or films. It looks like Tapeitofftheinternet.com is about to bring all of these elements together. Look out broadcast TV. Here we come.
Check out the event I’m organising for 01Zero-One. It’s titled “Ambient Media: The poster that talked back”. There is more info here, see below for the gist: Outdoor or “ambient” advertising has always, by its very nature, been static. But now brands are going mobile via the poster… Mobile owners are being invited to enter competitions or download content and offers. The possibilities, as Bluetooth becomes more widespread, could be
If you’ve arrived here wondering where the coverage of Tuesday’s Musically event is, it’s over at MusicBites.com. Enjoy.
I’m currently covering MIPCOM for PaidContent and MocoNews. See here for most of the coverage. (Hence all the photos and video on this page).
So, to wrap up. New iMac G5, with nice DVD controls etc. iTunes with music videos (2000) to buy and the ability to susbcribe to video podcasts – plus user recommendations and collaborative filtering (Long Tail etc). New iPod plays video. A deal with Disney to time-shift 6 leading US TV shows (not a big deal, but its monetising time shifting, so significant). Ok, questions: Where is the camera on
In 1998 I sat across a desk from Jason Calacanis in his Manhattan office. At the time he was riding an upward curve (in fact his company was called Rising Tide Studios). His magazine, Silicon Alley Reporter – which had started out more like a fanzine – was bulging with ads and he’d just launched a sister title in Los Angeles. He was doing well. I was editing New Media