Mobile handsets capable of displaying TV will hit 244 million by 2011, according to the Multimedia Research Group in the US. That’s double the number previously forecast for the uptake rate expected in 55 countries. Big leaps are expected in 2009 when 53 million broadcast TV enabled handsets are expected to ship. The bulk of the 80 mobile TV trials all over the world will become genuine services. Most will be good enough to watch for 30 minutes at a time. According to the report, service revenues from the global mobile TV market will exceed $24bn annually by 2011, with Western Europe likely to lead in revenue terms at over $10bn, followed by the USA and Canada at $7.7bn, and China and the Far East at $5bn. The question is, are technology start-ups positioned for this new media platform or are they still thinking in terms of the Web only?