So I got my Virgin Media customer pack today. They must be sending it to everyone who has ever touched Virgin (I had a Virgin mobile number once, plus I was on Telewest at one time). Clearly they are going for the whole "we'll simplify TV, broadband, phone and mobile for you" pitch. There is also a response mechanic: If you got to Knowfirst.co.uk you'll obviously have read their printed marketing material. Not just found it via a blog or something. Oh no. To cap it all, in the small print on the back of their slick marketing material are the tiny words: "Security features not available to Mac users." Hmmn, so much for the Apple-esque marketing material then.