Spiral Frog will make us watch adverts before downloading the music track to one PC and two portable devices, while remembering to log in at least once a month, in order to retain access to the music we've already watched adverts in exchange for. MusicBites thinks this sounds a bit like all those dumb businesses during the late 90s which tried to play 15 second to 30 second adverts at callers in exchange for free or cheaper calls. Do ANY of those companies still exist? No. Will you really want to watch an ad EVERY TIME you want to download a track? No. I predict the sacking of a number of Universal executives and a relaunch in under a year.