Ted Cohen, Senior Vice President, Digital Development & Distribution, EMI Music, talked about how comparitive pricing of downloadable songs was an idea whos time had come.
Cohen says it’s critical it should come. The tools are now amazing, but we’ve taken away the ability to have a sale, like in a store.
“I worked on Joss Stone on a lot of interactive products. He would have liked to have her on for 69 cents when she was brand new. It would be nice to bundle three tracks for $1.99. Or a new track from Coldplay could be worth a premium?”
“We’ve removed different pricing from the model. Nothing is on sale. If you charge the right amount, people will buy young new bands.”
The solution to getting variable pricing: “We take Densel from iTunes out to dinner..”