Nick Early, CEO of attacked Truetone “soundalikes” at In The City, saying “It is absolutely right that artists should get paid for their work. He said Truetone’s are ‘polluting’ the digital music industry. “Sure the publisher of the soundalike gets paid, but the artist of the original track doesn’t,” he said. Early contends that Realtones actually put money back into the business of finding more artists. A cover version or a soundalike will put consumers off the Truetone market before it has had time to develop, he said.