MusicGiants Inc. has launched a new music download service today, reports Reuters, hoping their Windows Media Audio “lossless” format will appeal above the crowd. Are they kidding? It’s reached licensing deals with all the major music labels including EMI Group, Sony/BMG, Vivendi Universal and Warner Music Group. Supposedly lossless files have up to 7 times the sound quality of music files on other commercial music services. As if anyone cares… The tracks will be priced at $1.29 each. Doh!