Mashup 2.0

Mashup 2.0! Get it? Actually this blog post was created live tonight (hence typos etc) at the second London Mashup event which was all about “‘Personal Publishing, beyond blogging”. First speaker As the main organiser Simon Grice gets to talk at the event but also happens to have founded Midentity.com. He talked about “Personal Publishing” ( he used Dick Hardt‘s style of presenting which is basically to flash words and

mbites Podcast – Corporate Blogging – PR guff or PR savvy?

The mbites.com podcast this week looked at the relatively new phenomenon (at least in the UK) of corporate blogging: blogs run by firms and organisations both as a communications exercise and as a kind of customer relationship thing. We also touched on blogging ‘as publishing’. The guests (pictured above) were Tim Houghton, managing director of New Media Intelligence, and Dana Gornitzki, editorial consultant, journalist and contributor to the The Globe

Mobile communities – how to do it right

Kenetworks is a fantastic little mobile development agency in Stockholm who excited me about the potential for mobile to drive communities, and therefore communities to drive brands. Meeting Gustav Söderström in the bar of the Lydmar Hotel was great fun and he took me through, step by step, the service they have come up, which currently runs on Playahead, a huge youth community site in Sweden. There is a great

Blogging For Business went well

I went to Blogging For business yesterday. The event itself was well programmed, well thought out and cleverly promoted both by blogs and by the stirling efforts of organiser Matt Yeomans and Bernhard Warner (and conference firm Retail Events). If there was any glitch it was often with sections of the audience. Not that they were bad or stupid. More that they seemed to be coming to ‘the conversation’ about