mbites Podcast – Corporate Blogging – PR guff or PR savvy?

The mbites.com podcast this week looked at the relatively new phenomenon (at least in the UK) of corporate blogging: blogs run by firms and organisations both as a communications exercise and as a kind of customer relationship thing. We also touched on blogging ‘as publishing’. The guests (pictured above) were Tim Houghton, managing director of New Media Intelligence, and Dana Gornitzki, editorial consultant, journalist and contributor to the The Globe