Marketers failing inside Second Life

Hamburg-based research firm Komjuniti has published the first extensive survey of Resident attitudes toward marketing in Second Life. MTV, Coke, Dell, American Apparel – they are all at it. The results [PDF] are that 72% of 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last. Only 7% of respondents in the Komjuniti study