Mooky is a not quicktime downloadable magazine which you can subscribe to on iTunes. It’s made-for-the-iPod video content which, I think, has a lot of potential. Professionally done, it and probably most appeals to a youthful, iPod owning audience – although I think the idea would work for others markets as well. Why not get a video podcast from CNBC, for instance? (They do audio ones right now). This is an area I see the iPod competing more and more with mobiles – because mobiles just don’t sync with broadband content via the PC because most handset makers (make that all) haven’t caught onto RSS yet.