Here in Helsinki I met up with Ulla-Maaria Mutanen, Researcher, at the University of Helsinki. She has some fascinating ideas about the “Long Tail“. In part because of creating Hobbyprincess.com, which was about how you get girls developing technology and blogging about crafts, she got interested in the idea that the stuff which people make – perhaps a coat or a sculpture – will drop off the ‘long tail’ because