Barney Wragg, vice president of eLabs at Universal Music International, told MusicBites at the launch of the new video iPod, that the new iPod made the business of downloading both music and videos just plain “simple”. Plus, the new iMac was a potential TV-killer. “I had been thinking about getting a Windows Media Centre at home, plugged into the TV screen. But now it’s definitely going to be an Apple,” he said.