Danny Van Emden (digital media director, EMI Music), said the last in 18 month mobile revenues had been “coming through strongly. The commercial imperative among networks to make 3G work is pretty high. Fixed line revenue is higher than mobile.”

Andy Baker of Dx3 said there was £720m was spent on mobile content last year but it was still hard to get to. “People are buying content online. iTunes has delivered a way of getting to that easily. Currently there is no equivalent on the mobile. That will change over the next 18 months. There are far more mobiles than MP3 players.”