I’m up in Manchester covering In The City, the annual UK music business conference(Sat-Mon), for MusicBites.com and Netimperative.com. Tune in for the coverage…… (Please Google the headline if you don’t understand it).
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“It#039s all about the long tail.” Martin Heath (on the left) of Lizard King Records, continues: “We WERE in a hits driven business, but the business is moving out of that into niches, basically the Long Tail. We are OUTSIDE the hits business now, and it#039s all about niches audiences and building them.”