Mobile craps all over Internet World, but is destined to repeat history

I went to Internet world in Earls Court today. Put it this way. There were lots of servers and lots of vendors of content management software. (Someone should tell them about Open Source and blogging). But the real buzz was around the New Media Marketing Seminar Tent. Everyone seems to have realised they have no idea what to do, now they actually have the servers and the web site and