The report also finds that
* Marketers plan a long-term shift away from traditional
* Advertisers will turn toward new forms of online ads: bigger
banners, skyscrapers, and large ad swatches.
* Rich media is poised to take off.
* Advertisers are starting to move back to branding after a
shift toward direct response marketing.
* The demand for online marketing will increase as mainstream
shoppers increasingly turn to e-commerce.