The report also finds that

* Marketers plan a long-term shift away from traditional
media-based advertising

* Advertisers will turn toward new forms of online ads: bigger
banners, skyscrapers, and large ad swatches.

* Rich media is poised to take off.

* Advertisers are starting to move back to branding after a
shift toward direct response marketing.

* The demand for online marketing will increase as mainstream
shoppers increasingly turn to e-commerce.