Jindal is also right to make the point that traditional marketing is “fantastically wasteful in trying to influence niche, expert communities”. In fact, the COI New Media Director (idiot more like) who recently called for ABC audits to be practically mandatory in NMA is simply re-running the failed argument that you have to treat new media like old media and blast advertising across sites as if it is a broadcast medium. New media has always, will always be about targeting. Period.
And I love Jindal’s take on traditional marketers….
Postscript: Steve Carlson riley adds on nowEurope
that in publishing terms, the blogging movement has more limitations than it sometimes admits to: “just because you can publish doesn’t mean you have talent.”