Whenever my wife has difficulty sleeping she usually asks me to explain the principles behind social software. While the technical aspects behind it are less than exciting, she may find one social software project, which officially launches today, actually interesting. Why? Because it might just help us find a decent builder in the area. One of the first projects to map the comments of real people to real places is

Jindal is also right to make the point that traditional marketing is “fantastically wasteful in trying to influence niche, expert communities”. In fact, the COI New Media Director (idiot more like) who recently called for ABC audits to be practically mandatory in NMA is simply re-running the failed argument that you have to treat new media like old media and blast advertising across sites as if it is a broadcast