MySpace to challenge iTunes

Mashable is reporting that MySpace will soon be selling music downloads from the 3 million unsigned bands that have set-up shop on the hugely popular social network – a move that further enhances the disruptive nature of MySpace on the music industry. Curiously, MySpace co-founder Chris DeWolfe is quoted as telling Reuters: “Everyone we’ve spoken to definitely wants an alternative to iTunes and the iPod. MySpace could be that alternative.â€?

Can new media turn old?

AdAge reports that MySpace is considering the launch of a dead-tree magazine, in an attempt to extend the MySpace brand. A traditional magazine would certainly provide the comfort-zone that potential avertisers on MySpace are craving for – unlike the user-generated content that fuels the social networking website, the content in a traditional magazine can be highly controlled. Brands needn’t fear what they may be associated with. The editorial mix would