Content broadcast across idle mobile screens

AIS Thailand, the largest mobile operator in Thailand, plans to expand its content discovery service, mLive! to reach 8 million subscribers by the end of the year, according to the firm. Powered by Celltick (headquartered in London), mLive! broadcasts streams of content teasers directly across the idle screen of user’s mobile phones, with subscribers offered “personalized content and promotions”. AIS says that during its first year of operation over 40%