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Two giants of the online intellectual scene recently brought their thinking together in a website called WorldOfEnds.com to do just this. Doc Searls is a writer and speaker and co-author of The Cluetrain Manifesto: The End of Business as Usual. Co-author David Weinberger is a former comedy writer for Woody Allen, and helped create the engine behind Yahoo! Their premise in WorldOfEnds.com is that businesses in particular have insisted on