New media soothsayers
‘Adventure capitalist’ Esther Dyson has predicted that we should expect more paid-for content online this year. Well, er, yes. Given that only the top 10 most popular sites in any market you care to name get about 80% of the ad revenue, that means no more free lunch for users of the other 90% of sites. The alternative is closure or a slash in costs for those advertising-based sites. Hell,