King of Shaves, the shaving brand and e-commerce site, is planning to release a Facebook application in what could be the first ever brand marketing use of the social networking site in this manner. Word leaked out via Twitter and a screen shot has been posted to Flickr.

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So far brands in the UK (outside of media companies like Virgin and the BBC, see comment) have hung back form developing full-blown applications, preferring instead to use traditional advertising banners on the site.