How not to approach a blogger (this was sent to me on email). I have not disclosed the names involved so that – maybe – this person doesn’t lose their job, as my guess is that this is just naivety on their part: Hi Mike, My name is XXXXXXX and I work for XXXXXXX XXXXXXX – an agency that specialises in digital communication. I’ve been looking at your blog and

You’re a PR or marketing company worried about social media and blogs? Hey, why not start posing as if you are a customer, extolling the benefits of your clients product! Better still, set up a fake blog and do it there! Wrong! Trevor Jeffords, Associate of law firm Eversheds, writes in their latest e80 newsletter: “Under new laws in the UK, businesses will soon be prevented from “falsely representing oneself