It’s all over for the astroturfers

You’re a PR or marketing company worried about social media and blogs? Hey, why not start posing as if you are a customer, extolling the benefits of your clients product! Better still, set up a fake blog and do it there! Wrong! Trevor Jeffords, Associate of law firm Eversheds, writes in their latest e80 newsletter: “Under new laws in the UK, businesses will soon be prevented from “falsely representing oneself