Can new media turn old?

AdAge reports that MySpace is considering the launch of a dead-tree magazine, in an attempt to extend the MySpace brand. A traditional magazine would certainly provide the comfort-zone that potential avertisers on MySpace are craving for – unlike the user-generated content that fuels the social networking website, the content in a traditional magazine can be highly controlled. Brands needn’t fear what they may be associated with. The editorial mix would