As an addendum to the podcast today about corporate blogging, I interviewed Piers Fawkes (pictured) of the New York-based PSFK web sites, which track trends and brands online. Piers mentioned one new success story: hotels who are using blogs as travel guides to New York…
The mbites.com podcast this week looked at the relatively new phenomenon (at least in the UK) of corporate blogging: blogs run by firms and organisations both as a communications exercise and as a kind of customer relationship thing. We also touched on blogging ‘as publishing’. The guests (pictured above) were Tim Houghton, managing director of New Media Intelligence, and Dana Gornitzki, editorial consultant, journalist and contributor to the The Globe