Mature markets the toughest for mobile

The Inquirer is reporting on some Strand Consulting research which says: While many players are focusing on the growth markets like India, Brazil, China, Pakistan and Bangladesh – countries where cheap handsets and SIM cards will attract millions of new customers – that’s not the interesting bit, Strand says. The real challenges are markets like Denmark, Sweden, Finland, Austria, Switzerland and Germany, where mobile prices are plummeting at the same