Ambient Media: The poster that talked back

Check out the event I’m organising for 01Zero-One. It’s titled “Ambient Media: The poster that talked back”. There is more info here, see below for the gist: Outdoor or “ambient” advertising has always, by its very nature, been static. But now brands are going mobile via the poster… Mobile owners are being invited to enter competitions or download content and offers. The possibilities, as Bluetooth becomes more widespread, could be