Talk about small pieces loosley joined

I’m at a conference for editors at a large traditional business publisher, Reed Business Information. I’m here to about how blogs have successfully used personality, character and attitude to gain attention (that’s a simplification – obviously there’s the whole Cluetrain stuff as well, among many other things). Mention is made of Rafat’s PaidContent, which is described as a blog about paid-for content (except, to be brutally honest, outside of its

Talking at Reed Net happening

I’m talking to journalists and editors today at the Reed Editors conference in sunny (well, not today) Brighton. The entire day is about the Internet – and it’s fascinating to see a business publishing company like Reed getting to grips with the ‘new wave’ of online publishing. I’m talking about blogging. Hope it goes well…