In other words, it’s the context and the location that matters – getting Bluejacked at the shops is “ok”, it’s SMS spam as you’re having dinner which is a bigger pain.
While 82 per cent of 500 respondents they surveyed outside two major London stations said that unsolicited commercial messages sent to their mobiles would be unacceptable, “68 per cent would welcome the opportunity to receive targeted promotional messages or electronic coupons, but only on an opt-in basis.”
It looks like Bluejacking could be more widespread than we thought.
But we still need a definitive survey of this phenomenon by an independent and well recognised research house like NOP, Forrester etc.
More on Bluejacking:
Bluechalking – the new Warchalking…?
The Big Bluejack Heist at Waterloo