The ads from environmental group the Detroit Project spoof a 90s campaign about drug use fueling organised crime.

The popular sports utility vehicles (SUVs) are under attack from all fronts.

America’s top traffic safety watchdog, Jeffrey Runge, has stunned the car industry by pointing out that SUVs are far more likely to roll over in an accident. SUV drivers are three times as likely to die as a result of a rollover than those in a normal sized car.

In the TV ads a talking head suggests that gas-guzzling SUVs (which are highly inefficient) contribute to the cofers of Middle Eastern states which back terrorists. A voice says: “I helped hijack an airplane. I helped blow up a nightclub. I gave money to a terrorist training camp. My life, my SUV.”

Direct links to the two ads in RealVideo are Talking Heads and


And here’s MSNBC’s and the New York Times’ take on the campaign.