The estimates, from pay TV company Flextech, showed sales have slowed since the fortnight immediately following Freeview’s launch.

After selling 65,000 boxes at launch, pay TV company Flextech estimates sales have slowed, indicating he novelty value is wearing off. The novelty gift over Christmas appears to have been digital raodios, not digital TV.

About a quarter of a million Freeview adapters are in existence but because Freeview has no subsciption it’s not possible to estimate the total number of viewers. Combine the figures with old ITV Digital receivers, and you get 1.5 million viewers, although BARB puts this at 900,000 viewers.