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Category: Second Life

Virtual worlds open for marketing

  • August 9, 2007
  • Mike Butcher
  • Advertising, Media, Media Buying, MediaBites, Second Life, Virtual Worlds
  • 0 Comments

Brands buying advertising space inside virtual worlds are free to do so in the UK, since the Advertising Standards Authority state that only ads in the 'public realm' – for example, those placed on a virtual billboard – would fall within its remit. In other words there are basically no restrictions.

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