Some of the following examples are the kinds of things all bad startups do. But a few of them are particular to European startups. Let’s see…

I come across a lot of immaturity in the startup market in Europe. Some of it is accidental. Some wilful ignorance, created because people simple won’t inform themselves.

So here, dear reader, is your cut out and keep guide to how not to do a startup in Europe.

Let’s start off with money.

Stay really dumb about money. Don’t read anything. Subscribe to no blogs about how venture capital works. Next up, confuse venture capital with startups and assume you simply must have an Angel round. Avoid working out a business model which may actually bring in revenue. Cashflow always beats taking investment — but you’ll ignore that.